2018 – Team Expansion and New Office
Moved to a larger HQ in Castleton; scaled hiring and daily development culture.
2020 – New Clients and Resilience
Expanded LeafFilter campaign to multiple stores; started energy sector trials.
2022 – Charity Program and Leadership Development
Expanded Charity Program; hosted Cancun retreat; major leadership promotions.
2025 – Expansion to Denver and New Horizons
Opened Denver office; celebrated national promotions; operates across multiple states with A+ BBB rating.
2016 – Founding and Launch
Credence Innovations was founded by Abby Caudill in August 2016 in Indianapolis, Indiana, focusing on face-to-face marketing for telecom and home services.
Meet Our Founder
Abby Caudill founded Credence Innovations in 2016 with a vision to build more than just a marketing firm. She wanted to create a place where growth, leadership, and opportunity are accessible to anyone with the drive to succeed. With a background in broadcasting and media from Eastern Kentucky University, Abby brought her passion for communication and people into the world of direct marketing. Over the years, she has expanded Credence from a single office in Indianapolis into a fast-growing organization trusted by Fortune 500 and Fortune 50 clients, while mentoring countless professionals into leadership roles. Known for her dynamic leadership, hands-on approach, and belief in promoting from within, Abby continues to inspire the Credence team to aim higher, think bigger, and achieve more.
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Indianapolis
Indianapolis
Indianapolis
Direct Marketing
We bring your product or service directly to your target audience through personalized, one-on-one interactions.
Face-to-Face Campaigns
Our trained team meets customers where they are — in retail spaces, events, or high-traffic locations — to present your brand with clarity and enthusiasm.
Team Culture
At CREDENCE INNOVATIONS, our team is the backbone of our success. Comprised of dynamic and innovative marketers, we work collaboratively to harness the latest strategies that drive sales and elevate brands. Get to know the driven professionals who are passionate about delivering exceptional results for our clients.
Join Our Team
At CREDENCE INNOVATIONS, we specialize in transforming your sales strategies for maximum impact.
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Join Our Team
At CREDENCE INNOVATIONS, we specialize in transforming your sales strategies for maximum impact. Join us on this journey as we empower your brand through innovative marketing solutions tailored just for you. Together, we can unlock new opportunities and drive sales like never before.
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Hear from Those We've Empowered.
Authentic journeys proving empowerment creates possibility.
Highlights Articles
FAQs
Credence Innovations is a direct marketing firm that drives customer acquisition through face-to-face campaigns and promotional events.
Credence Innovations was founded in 2016.
Credence Innovations is proudly headquartered in Indianapolis, Indiana, where it serves as the central hub for all of its nationwide marketing and outreach operations
The company is led by Abby Caudill, a seasoned national consultant with over 8 years of experience in the business. She has been instrumental in expanding the company’s presence and building a high-performance team culture focused on leadership and growth.
Credence Innovations partners with a wide range of industries including telecommunications, home improvement, energy, nonprofit organizations, and consumer goods. Their tailored, people-first marketing strategies help companies in these sectors connect directly with customers and drive measurable results.
FAQs
Credence Innovations is a direct marketing firm that drives customer acquisition through face-to-face campaigns and promotional events.
Credence Innovations was founded in 2016.
Credence Innovations is proudly headquartered in Indianapolis, Indiana, where it serves as the central hub for all of its nationwide marketing and outreach operations
The company is led by Abby Caudill, a seasoned national consultant with over 8 years of experience in the business. She has been instrumental in expanding the company’s presence and building a high-performance team culture focused on leadership and growth.
Credence Innovations partners with a wide range of industries including telecommunications, home improvement, energy, nonprofit organizations, and consumer goods. Their tailored, people-first marketing strategies help companies in these sectors connect directly with customers and drive measurable results.