
Shubh Nainani
Business Intelligence Analyst
Hi, I’m Shubh Nainani. I’m originally from India and just graduated studying Marketing and Business Analytics at the University of San Francisco. Alongside my studies, I’ve gained hands-on experience in marketing through internships with Buhi, and the San Francisco SBDC, where I worked on everything from digital content to retail strategy. I also have a clothing brand called Urbethh. I came to Credence Innovations because of my passion for blending AI automation, creative marketing, and e-commerce solutions with areas that align perfectly with the company’s vision.
What’s your favorite part about your position?
I love the creative freedom and innovation in my role especially creative marketing, developing AI-driven solutions and Shopify experiences that directly help businesses grow. Seeing ideas come to life and impact real companies is the most rewarding part.
What’s the best advice you’ve gotten in our business?
The best advice I’ve received is: “Always think from the client’s perspective. If it doesn’t add value to their business, it’s just noise.” That mindset keeps me focused on creating results that truly matter.
What are your goals? (Career or personal)
My career goal is to scale Credence Innovations into a global player in AI-powered business solutions, while also building my personal clothing brand. Personally, I aim to balance my entrepreneurial ventures with creative pursuits in music and design.
Where is your favorite place to travel?
Dubai. It’s such a dynamic hub for business, technology, and culture.
What are some of your hobbies?
DJing and music production, traveling, building Shopify stores and experimenting with AI tools, and exploring creative design projects.
Fun fact about yourself
I’m equally passionate about two very different worlds: data-driven business strategy and high-energy DJ performances. It’s not uncommon for me to spend my day analyzing marketing campaigns and my night mixing techno or house tracks.
