About Credence Innovations, an Indianapolis Field-Marketing Firm
company · Oct 17, 2026 · 6 min read · By The Credence Team
Credence Innovations is a field-marketing firm based in Indianapolis. We started in 2016. Our trained representatives work in stores for Fortune 500 brands and help sell their products, and we cover regions across the United States. This post is for anyone who wants to know who we are and what the job looks like day to day. It is a commission-based sales job in a store, and we want to say that up front.
Who Credence Innovations Is
We put trained representatives in retail stores to sell for Fortune 500 brands. We wrote this page with two kinds of readers in mind. One is brands looking for a field-marketing partner. The other is recent graduates and early-career candidates who are thinking about sales and want to know more about the company behind the name.
Headquartered in Indianapolis
Our home office is in Indianapolis, and the business is run from there. If you searched for Credence Innovations Indianapolis, you found the right company. Our representatives work in stores in many regions. The planning and support for that work come from the Indianapolis office.
In stores since 2016
We've been doing this since 2016. Over that decade we've learned a lot about what helps a representative do well with shoppers. We've also learned what a brand needs from a partner it trusts with its products in a store.
What Our Representatives Do Day to Day
Our representatives sell in stores. They talk with shoppers about products from the Fortune 500 brands we represent and try to turn that interest into a sale. If you were wondering what Credence Innovations does, that's the core of it.
Selling in stores for Fortune 500 brands
A representative spends the day inside a retail store, meeting shoppers. They answer questions about a product and explain how it might fit what the person needs. Then they ask for the sale. We don't name the brands we work with, which is why you'll see them called Fortune 500 brands throughout this post.
Why brands put trained people in stores
A shopper who isn't sure about a product usually has a question or two. Someone who knows the product can answer them right there, and the shopper can make up their mind in the store. For a brand, that is direct support for sales at the moment people decide what to buy. Supplying those representatives is what we do.
How We Train the Team
Every Credence Innovations representative is trained before they represent a brand in a store. The brands we work with expect people who know the products and can talk with shoppers well.
What trained means here
When we say trained, we mean the person has been prepared to represent a specific brand in a store. That covers the products they'll sell and how we expect them to work with shoppers. We'd prefer to go through the details of training with you directly. If training is part of your decision, ask us and we'll walk you through it.
Support when you start
New team members get support from people at the company as they start. Starting a sales job in a store is an adjustment, especially early in a career. We know that. If you want to know who you'd work with and what your first stretch would look like, ask when you contact us. It's a fair question and we'll answer it plainly.
Life at the Indianapolis Headquarters
Credence Innovations is run from our Indianapolis headquarters. Support for representatives in every region comes from here.
Who runs the business
Our leadership and management work out of Indianapolis, and the company has been based here since 2016. Decisions about our brands and our representatives get made here. We care about the people on this team, and we think you'll get a better sense of them by meeting them in person or talking on the phone.
Supporting representatives in other regions
Our representatives are out in stores across regions, and the Indianapolis team backs them up. Candidates often want to know how that support works in practice. Brands want to know how we coordinate across regions. Either way, reach out and we'll talk it through.
Our National Reach
Credence Innovations has national reach. Our representatives work in stores across regions of the United States.
Covering regions across the country
We cover those regions from Indianapolis. For a brand, this means one partner can put trained representatives in stores in more than one region. For a candidate, it means the work goes well beyond the home office. If you want to know which regions are active right now, ask us when you get in touch.
Six retailer partners
We work with six retailer partners. Those are the retail companies whose stores our representatives work in for the Fortune 500 brands we serve. Those relationships are part of how we get representatives into stores across regions.
An Honest Look at the Sales Role
The sales role at Credence Innovations is a commission-based sales job in a store. Anyone thinking about applying should know that from the start.
It's commission-based
People have some common worries about commission-based sales jobs. Pay depends on results, and the work is demanding. Plenty of people also find it isn't for them. Those are fair points, and they apply here. Because the role is commission-based, what you earn is connected to the sales you make. You'll be in a store, in front of shoppers, for the full working day. Some days go better than others. We're telling you this now so nothing about the job catches you off guard later. If you want to understand how pay is structured before you apply, ask us and we'll explain it.
Who tends to like this work
This kind of job tends to suit recent graduates and early-career candidates who enjoy talking with strangers. They like seeing their results tied to their effort, and they want to build sales skills with real shoppers. It tends to be a poor fit for people who need a fixed, predictable paycheck every week, or who'd find a full day of conversations in a store draining. Both are reasonable. If you already know which group you're in, tell us when we talk. It helps.
Common Questions About Credence Innovations
These are the questions people ask most when they look us up.
Where is Credence Innovations based?
Our headquarters is in Indianapolis. Our representatives work in stores across regions of the United States.
How long has Credence Innovations been operating?
Since 2016, so a decade of field-marketing work in stores.
What do Credence Innovations representatives do?
They sell in stores for Fortune 500 brands. Most of the day is spent talking with shoppers about products.
Is the sales role commission-based?
Yes. It's a commission-based sales job in a store, so earnings are tied to sales results.
How many retailer partners does Credence Innovations work with?
Six.
How to Get in Touch
If you want to learn more, contact us directly. That goes for brands and for people looking at a sales career.
For brands looking for a field-marketing partner
If your brand needs in-store sales representatives, or a field-marketing firm with national reach, we'd like to hear from you. Tell us what you sell and which regions matter to you. We'll explain how we place trained representatives in stores.
For job seekers
If you're a recent graduate or early in your career and a commission-based sales job in a store sounds right, reach out. Ask about training and support. Ask how pay works too. You'll get straight answers, and the decision is yours.
Contact Credence Innovations to start the conversation. Our team in Indianapolis is happy to talk with brands and with future representatives.